Cold emails can be used to solicit customer interviews, sell your SaaS solution, or get in touch with a prospective mentor.
Regardless of what you're using it for, your cold email should follow a few basic principles.
Below is a cold email I received literally yesterday. This is an example of what NOT to do in your cold emails.
*Hi Kera,
I hope you are well.
You may find HedgeSync.com interesting.
It's an interactive database that institutional investors use to discover new funds and managers. At the moment, current subscribers represent ~$2 trillion aum and ~$12 trillion under advisory.
We also have "HedgeSync Create" which is an online portal that allows funds to create custom fact sheets within minutes - there are about 20 templates to pick from. The cost is £149/month/fund - it can be bolted on to a database subscription or taken as a standalone service.
Finally, there is the "HedgeSync Network" a niche social media platform for the buy-side community. The app can be downloaded at network.hedgesync.com or by searching "HedgeSync Network" in the Apple App Store or Google Play store. It is completely free.
I hope you find it interesting.
Mel*
This is the first interaction we've ever had. The author immediately dives into the details of his business – listing every product his company offers, the price, etc.
He's throwing way too much information at me.